The brief for this project was to design a tote bag for the pop-up store for the clothing Danish brand SELECTED FEMME in Anthropologie on Regent’s Street, London for their Spring Summer 2020 collection.
The main focus of the pop-up was the sustainable and recycled materials used in the production of the collection. This created a minimal and industrial feel to the display, with rough textures contrasting with pastel colours.
the different texture used in creating the design - the rough texture of the tote bag combined with the delicate watercolour texture of the pattern.
The idea for the design came from the desire to create something that reflects and preserves the concept of sustainability and minimal design. In order to do so, I chose one of the prints featured in the collection, tweaked it and created the graphics around it. It combines the artistry of the patterns used in the collection with geometrical forms layered with rough textures.
the final look of the design
a close-up of the clash between the two logos and different textures and pastels used
The pop-up space was supposed to be live in April 2020 along with a launch party, but due to the COVID-19 pandemic it was postponed and later cancelled.
